Research from a study by eMarketer shows that the cost of digital advertising spending in 2016 goes beyond TV. The results of this research they have released in March 2016. Their earlier prediction is that the TV will stay on top until 2017, but it turns digital out of it. Figures in the recent report show that TV advertising expenditures in 2016 amounted to $ 71.29 billion and digital totalling $ 72.09 billion. In percentage, digital accounts are 36.8% and while TV is at a slightly lower percentage, at 36.4%.
After knowing about the latest information about the fact that the cost of ads for business in social media has surpassed the television, you as a businessman or a marketer can calculate the cost of ads for your business. Not only calculate the cost of ads for business alone, you also can determine approximately where you should channel funds to where, whether still want to television or digital. All decisions come back to you, and always remember, all efforts need time and process.
Some of the greatest examples of challenges that exist in the business world today are customer acquisition and retention. In addition, the rapidly changing business environment also makes the company must always adjust its strategies to achieve its goals. Even in the face of an ever-changing environment, companies must strategize in the short term to always adjust the change.
The key to continuing to grow of course is by acquiring new customers and retaining your current customers. Certain have important data that can help you market to these leads with the highest tendency to keep using your products and services and more help identify and follow up your current customer needs to ensure long-term loyalty their length. The data industry is currently complex and highly fragmented, offering a number a bewildering choice for businesses that desperately need this vital information. The existing data marketing ecosystem from data/list owners, managers and brokers is not efficient and often ineffective in financing businesses that do not take time and money.
Now we talk about the main problem. How can the clients access specific data sets in a cost-effective and transparent way, collecting exactly what they need without paying for extraneous data? The solution is on DataBlockChain.
DataBlockChain.io is a revolutionary data platform that stands to disrupt the way that companies and individuals gather premium data. Their product will democratize data, making it more readily available and less expensive than the current methods of data gathering and vetting.
DataBlockChain.io will provide a powerful interface between business or individual and data source. The backend system will ensure full confidence in data quality for end users as well as transactional finality for data providers. Combining with blockchain technology, here is the future projects:
- To empower Providers of Data Sources on providing access to their data and monetize it
- To provide full transparency, tracking, and audit ability to data providers
- To build trust between end users and data sources
- To provide businesses and verified consumer quality data
- To give End Users a simplified and easy-to-use interface with a fast payment system.
DataBlockChain.io will comply with applicable privacy rules and regulations including the Safeguard General Rules Act. DataBlockChain.io will not provide the financial data covered by Graham Leach Bill.
The purpose of DataBlockChain.io is to provide a functioning comprehensive solution as an increase in the demand and supply side of the data industry and solve the two the main weaknesses of the market: different data sources and lack of transactional transparency, both in utilization and payment, to the owner of the data.
At this time, individuals, entities or brands that wish to obtain a particular data set must spend a lot of time and resources searching for sources that meet the target the audience, negotiate fees, and set the privacy standards for data transfer. This leading to degradation of quality and duplication of data records. Third (3) this challenge is not only to make it very costly to identify and obtain multiple datasets which are necessary to build the accurate data required but for small businesses and medium (SMB), it creates a barrier to enter the data market
Why blockchain? What can it do for big data? Arguably the most significant development in information technology over the past few years, blockchain has the potential to change the way that the world approaches big data, with enhanced security and data quality just two of the benefits afforded to businesses using Satoshi Nakamoto’s landmark technology.
Using blockchain adds another data layer to the Big Data analytics process. Most importantly, this data layer complies with 2 main demands of the Big Data analysis:
- Blockchain-generated Big Data is secure, as it cannot be forged due to the network architecture.
- Blockchain-based Big Data is valuable, meaning it is structured, abundant and complete, making it a perfect source for further analysis.
Ethereum Blockchain empowers DataBlockChain.io to create payment contracts complex to various data sources. DataBlockChain.io supports Smart Contract for transactions, payments, and audits. This allows existing data sources to have full trust in transactions and payments. Transactional history including source data used, records obtained from each source, and that payment done for this data source. Every Transaction can be audited. Blockchain protocol makes this transaction is transparent, unchanged, and verifiable.
About The ICO and Token: